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Most amusement parks have one turning point that is seen as a watershed in
their development, the time when they change from a small park or the
“new kid on the block” into a serious contender.
For many it is the addition of a roller coaster. While some
of today's "mega parks" feel as if they have always been full of
coasters, it is important to remember that this was not always the case.
One classic example of this growth phenomenon can be found at Six Flags
Magic Mountain. Its change in
direction occurred with the installation of the Revolution roller coaster
in 1976. This work will examine the coaster's celebrated history and
look at how the Revolution shaped a park and an industry. Magic
Mountain opened in 1971 and was the brainchild of the Newhall Land and
Farm Company in conjunction with Sea World, Inc.[1]
They hired Randall Duell Associates to design an amusement park that
anchored their new planned community, Valencia. The new park, called
Magic Mountain, opened on Memorial Day, 1971.
However, several attractions were not ready to run, which caused
some bad word-of-mouth stories to spread among the public. Some
interesting facts given by the park for its opening year were: the
capacity was 34,000 per-hour, $500,000.00 was spent on the initial
marketing blitz and advertising tie-ins were done with 7-Up, Dixi Cola,
Standard Oil and Security Pacific Bank.[2]
The park opened with a well-rounded collection of
attractions. Two of the marquee rides were built by Arrow
Development of Mountain View, California. They were the Log Jammer
log flume and the Gold Rusher mine train. Both of these rides
utilized the mountainside terrain to their advantage and gave visitors
exciting views of the park.[3]
Many of the contracts for the additional rides and attractions were
awarded to Intamin AG of Switzerland. Intamin, an international ride
broker, sold the park the Crazy Barrels (Drunken Barrel), the Eagle's
Flight (two sky rides built by Waagner Biro of Austria), the Funicular (an
inclined railway built by the Korneuberg
Shipbuilding Company of Austria), and the Sky Tower (a hexagonal
observation tower).[4]
The park continued to grow and for the 1973 season it bought two more
rides from Intamin, the Mountain Express (a Wildcat model coaster) and the
Swiss Twist (a Bayernkurve flat ride). Both were designed and
manufactured by Anton Schwarzkopf of Munsterhausen, Bavaria, Germany.[5]
Schwarzkopf was known throughout the industry as an innovator with both
flat rides and roller coasters. His rides were some of the safest on
the market and were known for their reliability, great capacity and
high-thrill factor. The owners of Magic Mountain were
pleased with the way all of the Intamin and Schwarzkopf rides operated, so
it is only natural that they talked to the companies when planning their
1976 addition.
Magic Mountain officials wanted the new ride to utilize a vertical loop, but had to be a little nervous as the inversion had a short and unsuccessful history within the amusement industry. The first looping coaster on record was built at Frascati Gardens in Paris. The ride stood 43-feet high and the circular loop was 13 feet in diameter.[6] The coaster was short-lived and the loop concept laid dormant until 1895. That year Lina Beecher designed the Flip Flap roller coaster for Paul Boyton's Sea Lion Park at Coney Island (Brooklyn, New York). The problem with the design was that it incorporated a perfectly circular loop. It pulled 12 g's and injured many rider's necks and backs. The coaster only operated a few years, but the concept of the loop was not lost.[7] In 1901 Edwin Prescott built the Loop the Loop roller coaster near Dreamland Park at Coney. He improved on the loop design by making the inversion an ellipse, which reduced the g's on riders as they entered and left the loop. In addition, he built the ride using flat iron instead of wood. The coaster's train only fit four people and more watched than rode. The ride closed after the 1910 season and the loop died once again.[8] In 1936 Herbert Schmeck and John Allen of the Philadelphia Toboggan Company explored the possibility of a looping steel ride, but it was never built because of oxidation fears.[9] According to Dr. Robert Cartmell the National Amusement Device Company (N.A.D.) drew up extensive plans for a looping roller coaster during the 1940's, but it was never built. A showman from Vienna, Hilmar Gropengießer, built a looping coaster, called the Doppel-Looping, at the Prater for the 1952 season. Because of worries the local authorities closed the ride during the 1954 season.[10] The mid-seventies were a time of rapid change
and innovation within the amusement industry. Three coasters opened
in 1975 that turned amusement park visitors upside down and were all built
by Arrow Development. Their corkscrew model roller coaster was
built at Opryland (Nashville, Tennessee), Old Chicago (Chicago, Illinois)
and, most importantly for Magic Mountain's owners, Knott's Berry Farm
(Buena Park, California). It is likely that the Valencia park knew about the
installation of Knott’s Berry Farm’s corkscrew two or three year's
before the coaster opened. Although
a short ride, the unique upside-down motion of the corkscrew rides drew
national media attention and created growth in the gate numbers.[11]
Magic Mountain knew they needed a new reason for guests to make the long
drive north from Los Angeles. Anton Schwarzkopf began work on the vertical loop in 1973. By that time his portable Wildcat coasters had grown into the Jet Star series and the Speedracer, the latter of which was built in parks only. The next step was to insert a vertical loop into the layout and create the Looping Speedracer model. During this time he worked with legendary designer Werner Stengel. They calculated a loop that kept riders pressed against their seats without subjecting them to tremendous amounts of g's. The pair took some lessons learned about turning riders upside down from their design of the Enterprise I (a flat ride), which debuted during 1973. Stengel also spoke with Gropengießer about his design and construction of the Doppel Loop during the 1950's. Together Stengel and Schwarzkopf came up with the clothoid loop.[12] This author estimates that the Revolution was purchased from Intamin around 1973 or 1974 because it was manufactured during the spring/summer of 1975, the loop was perfected that fall in test runs and the coaster was shipped via the German freighter Westfalia during the winter of 1975/76.[13] Schwarzkopf utilized the style of trains that debuted the year before on the Bob Bahn 1 at Phantasialand and used his standard tubular steel track.[14] The test section at the factory consisted of a long straightaway that led into a loop and then brakes.[15] During the testing of the coaster at the Schwarzkopf factory in Munsterhausen the trains were winched up the hill and released through a section of track containing the inversion. Everything went as planned at the factory, but that did not guarantee that the concept would work out in the field. During the first half of 1976 the construction
of the Great American Revolution began.[16]
The roller coaster used the terrain effectively and was essentially a
larger version of Schwarzkopf's speedracer rides found at Six Flags over
Texas and Worlds of Fun. However, the one thing that made visitors
stop and stare was the large loop. The inversion, built in the
Fachwerkbauweise (skeleton framing style) was open and looked more like a
structure of latticework than steel roller coaster structure.[17]
The media attention surrounding the Corkscrew at Knott's Berry Farm in
1975 was large and profitable- the coaster had given over 2,000,000 rides
by the end of its second season. But the Revolution quickly became a
darling of the media. The ride's layout made it perfect for photos
and Magic Mountain was sure to keep the newspapers and television stations
"in the loop." The park even sent out a photo of the ride
under construction as the lead car was pulled through the inversion.[18]
There seems to be some confusion as to when the Revolution opened
to the public. The August 14, 1976 issue of Amusement Business
quoted park manager Terry Van Gorder as saying the ride opened May 8
(which was corroborated by the ACE plaque dedicated during June, 2002),
but the book Roller Coaster: Der Achterbahn-Designer Werner Stengel
by Klaus Shützmannsky said that the coaster opened on June 17. For
now, this author will have to side with AB. Whatever the date one
thing was for sure- the public fell in love with the coaster. The
excitement it had generated helped the ride pay for itself.
Guests were getting in lines several hours long to experience the
new thrill of the vertical loop. Van Gorder said, "We are
having a fantastic year and the loop coaster is living up to all its
advance billing." Lines often drifted down in front of the pool
with fountains and groups of people were seen slowly turning their heads
in a circle as train after train navigated the loop. Customers came in
droves to the park; by August over one million riders had challenged the
new coaster.[22] However, the ride was not a novelty coaster with an inversion. The layout was much more intricate than the Arrow corkscrews that opened the year before and combined lateral g's, pops of airtime and tight turns. While Schwarzkopf knew people wanted to go upside down, he was not content to have the layout dictated by the inversion. In an interview with First Drop editor Justin Garvanovic Schwarzkopf said that he preferred his non-looping rides.[23] In addition, he told Barry F.S. Norman that his favorite coaster was the Lisebergbahn at Liseberg in Sweden.[24] That coaster featured sweeping turns that used the terrain extensively- much like the Revolution. Here is what a ride on the Revolution was like during 1976. The path up to the coaster's station, which had a Spanish architectural influence, had water running along either side of it. After entering the car and lowering the lapbars the train was released and pulled to the lift by a chain that extended into the station. The track slightly jogged to the right before it climbed 81 feet above the ground. The first drop curved down the right and fell away at 72 feet. After speeding through a right-hand curve the coaster headed up a hill and then dove back down in a station "fly by." The train rose up a hill, dove in a left-hand turn and rose to a flat section. Here the train slowed and riders were given time to look at the 45-foot inversion at the bottom of the drop. Schwarzkopf drew out the drop into the loop so that everyone could savor the anticipation. To ensure that the ride had the appropriate speed going into the inversion tires were placed before the ramp down to the loop. After pulling 4.94 g's in the loop the train entered a left-hand u-turn and then swept down & to the right through a tunnel. Another straightaway allowed the trains to thread the loop. The train then swept to the right and down to the left as it sped inches above the water before hitting the brake run.[25] During the inaugural year socks were placed under the loop to help with the marketing slogan of knocking rider’s socks off.[26] The park's various marketing programs were successful. Thousands of newspapers and magazines printed various black & white photos of the Revolution's trains taking riders "head over heels" for fun. Van Gorder said that, "This ride is generating more conversation than any ride to appear in the area in the last four or five years and we are convinced that the Revolution will be a draw for years to come." During the first three months the ride was open Magic Mountain saw its gate jump twenty-seven percent.[27] The crowning achievement for the coaster was in the November & December of 1976 when it was filmed for a part in the film “Rollercoaster.” The film, which was a part of the period’s disaster craze, told the story of a nameless bomber intent on blowing up roller coasters. It was shot at Ocean View Park, Kings Dominion and the climatic finale was filmed on and around the Revolution. The movie was one of a handful shown in Sensurround and debuted in 1977. While the new Sensurround experience seemed to last as long as smell-o-vision, the movie did acceptable at the box office (especially considering it opened shortly after Star Wars).[28] The film gave sweeping views of the roller coasters included and countless moviegoers saw the Revolution. In February 1978 Jack Ryan, the park’s publicist, said that the request for “park information and brochures” had doubled. The requests came from every state within the U.S. and 14 other countries. Ryan went on to say, “We’ve gotten tremendous exposure, the equivalent of millions of dollars, and in areas of the country where we normally wouldn’t be exposed to the public.” In fact, the only negative reaction was from the IAAPA.[29] While there are larger and faster roller coasters, the Revolution is still a camera-friendly coaster and stock footage of the ride can be seen in news broadcasts, documentaries and television specials. Several seasons after the ride opened the trains' paintjobs were changed so that the front car had one color and the four other cars sported another.
Amusement Park History, Copyright 2002. [1] “Wow! It’s Magic
Mountain!: A Brief History of Magic Mountain,” n.d., <http://members.tripod.com/heylownine/mm_his.htm>
(August 6, 2002). “'Magic Mt.’: On Schedule For
Late-May Launching,” Amusement
Business, March 13, 1971, 6-7. |